What happens when four women stop being funny and start getting strategic? This session covered content strategy, from creation to distribution, and offered real world examples of how they’ve adapted their storytelling techniques for film, television, stand-up, theater, blogs, Twitter, Facebook, Tumblr and more!
Dr. Goddess moderated a conversation with
Franchesca Ramsey ,
Issa Rae and
Luvvie Ajayi . Technology changed the game in storytelling.
[<a href="http://storify.com/RealPoshMom/strategic-content-development-across-multiple-medi" target="_blank">View the story "Strategic Content Development Across Multiple Media: Onstage, Onscreen and Online" on Storify</a>]<h1>Strategic Content Development Across Multiple Media: Onstage, Onscreen and Online</h1><h2>BlogHer 2012</h2><p>Storified by Jennifer · Tue, Aug 07 2012 20:03:09</p><div>The engagement you get on your blog is more relevant than stats. Instagram blog comments FB shares are attractive to brands #BH12FunContentFiona Purcell</div><div>.@ABCDsofCooking Vimeo is great for film makers but doesn't have the audience, monetization or enhanced features that YT has #bh12funcontentFranchesca Ramsey</div><div>so inspired by @IssaRae staying true to her vision of #AwkwardBlackGirl & not compromising 4 tv networks. #blogher12 #bH12funcontentDiane Mizota</div><div>Amen! "There is no country for Team Followback." #bh12funcontent #blogher12Pilar Clark</div><div>Twitter is the black hole of unproductively. Per @Luvvie. She ain't NEVER lied! #bh12funcontentRachée</div><div>Tweet out to the companies of products that you already use. #bh12funcontent #BlogHer12Alissa Enders</div><div>Don't underestimate your value. Per @drgoddess #bh12funcontentRachée</div><div>"It pays to use multiple ad networks." -@luvvie #bh12funcontent #BlogHer12Theodora Blanchfield</div><div>Crowdbooster, Tweetreach, Google + YouTube Analytics - all useful tools for evaluating reach #BlogHer12 #BH12FunContentPilar Clark</div><div>#bh12funcontent @chescaleigh "Nobody says thank you on the internet!"SophisticatedSpender</div><div>Yo! @chescaleigh uses amazon affiliate links! #bh12funcontentRachée</div><div>#bh12funcontent @chescaleigh just said to use analytics to reach out to and thank the people who are your top referrers!SophisticatedSpender</div><div>You can use http://CrowdBooster.com to see Twitter and Facebook stats.#bh12funcontent #BlogHer12Alissa Enders</div><div>tweetreach great analytics tool to use to track hash tags you create #BlogHer12 #bh12funcontent great info from @LuvvieLosing in the City</div><div>Pet Peeve about posting everyday: We are giving u free content, I do not owe you anything, I only owe the IRS! #BH12FunContent #BlogHerLynn Ponder</div><div>Hate my free content? Watch it again and find more to dislike, then share w/ your hater friends <every view counts!> #bh12funcontentJuliette Rule</div><div>YouTube content is free. I don't owe you content. #bh12funcontent #BlogHer12Alissa Enders</div><div>"Someone random goes off on me at least once a day because I'm accessible. They forget I'm a person." @awkwardblackgirl #bh12funcontentQueerie Bradshaw</div><div>The problem with obsessively trying to be a "game changer" is that you never end up playing ANY game to the end.#bh12funcontent #blogher12gregory alan elliott</div><div>"Spellcheck exists to protect us from our own stupidity."- @luvvie #bh12funcontent #BlogHer12Theodora Blanchfield</div><div>Bloggers are in a position to challenge pop culture with honest, unfiltered posts #BH12FunContentFiona Purcell</div><div>"I think it's good for growth to still be nervous about what you're posting." -@chescaleigh #bh12funcontent #BlogHer12Theodora Blanchfield</div><div>So good and reassuring to know that @chescaleigh also freaks out every time something goes live. #bh12funcontentQueerie Bradshaw</div><div>"I acknowledge that I have to have a social responsibility even if I don't want it." @awkwarblackgirl #bh12funcontentQueerie Bradshaw</div><div>Find student filmmakers to help you shoot quality video content. #bh12funcontent #BlogHer12Alissa Enders</div><div>Love this from @drgoddess re her 1-woman show: "I'm not Tyler Perry, I'm a real black woman telling real stories" #bh12funcontent #blogher12Jennifer L. Pozner</div><div>Game-changers: Tumblr, a good camera, YouTube, & "switching to WordPress"—disgruntled WP users in audience groan! #bh12funcontent #blogher12womensmediacenter</div><div>"My website as the door to what I do was very important." - @drgoddess #bh12funcontent #blogher12SocaMom</div><div>Video has been key to building readership and reach #BH12FunContent #BlogHer12JL Fields</div><div>"YouTube opened many doors to my online experience." @chescaleigh #BH12FunContentJennifer</div><div>"Investing in a camera changed my content." @awkwardblkgrl #BH12FunContentJennifer</div>
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