The veil is lifting for professional bloggers, as we’re starting to share more about how we attach value to our services. How to work with brands, with each other, with marketing agencies and with publishing platforms?
Monica Barnett moderates a discussion with
Amy Bradley-Hole ,
Ana Lydia Ochoa-Monaco , and
Cecily Kellogg with their honest, balanced and fair view of what your services are worth, and how you can back that number up with cold, hard facts.
[<a href="http://storify.com/RealPoshMom/how-to-price-and-value-your-services" target="_blank">View the story "How to Price and Value Your Services" on Storify</a>]<h1>How to Price and Value Your Services</h1><h2>BlogHer 2012</h2><p>Storified by Jennifer · Wed, Aug 08 2012 20:44:34</p><div>Here's the link for the PicMonkey Media Kit Tutorial: http://bit.ly/NTMIiE #BH12pricing #Blogher12 @CecilykModern Working Woman</div><div>True! @PlaydateCrash: PR and Marketing might be the same person, use your head and manners, build relationship with everyone #bh12pricingSommer Poquette</div><div>I say this all the time @mymummydaze: U must have a media kit to share w/brands w/audience screen shots +stats+ influence #BH12PricingSommer Poquette</div><div>Bloggers are not journalists so don't ever position yourself as such~ @LatinaPRPro #Blogher12 #BH12PricingChristine Candelaria</div><div>When asking for money from brands you need to demonstrate your value and exposure and show the return on investment #BH12PricingFiona Purcell</div><div>Wow, panel says to stop NOT taking @klout seriously. Companies take it seriously. #BH12Pricing #Blogher12Christine Candelaria</div><div>It's your prerogative whether you share your ad sheet on your blog or requires people Email & request it from you. #BH12Pricing #blogher12Jeneba Jalloh Ghatt</div><div>Follow @danielleliss, an attorney & blogger who specializes in law & contracts for bloggers, great resource, tips #BH12Pricing #blogher12Jeneba Jalloh Ghatt</div><div>@Cecilyk: Other ways to make money is consulting but just bc U know how to Tweet & FB, doesn't make you a social media expert #BH12PricingSommer Poquette</div><div>Agency gets paid to manage the relationship with the bloggers. Bloggers still may get compensation via product @LatinaPRPro #bh12pricingEmmie Johnson</div><div>You better know what they're talking about and you better know how to read a contract. Get a lawyer." @amybhole #bh12pricingEmmie Johnson</div><div>Don't engage on the SEO guest post easy money. It's not worth it! You will get penalized #bh12pricing #BlogHer12Laura Yamin</div><div>Guest posts on other sites is strategic to bring traffic to your site #BlogHer12 #bh12pricingLaura Yamin</div><div>Don't trust http://compete.com, generally 1/5 or 1/6 of bloggers real numbers #bh12pricing #truethatMeghann Anderson</div><div>When pricing make it "sting" a little. You are worth it. Yes you ARE. #BH12PricingBeth Macdonald</div><div>"Nobody clicks on ads, there's nothing you can do to make it happen." -@Cecilyk #bh12pricingEmmie Johnson</div><div>Big theme from #BlogHer12 know your value and worth, make sure to own it! #bh12pricingLaura Yamin</div><div>We tend to undervalue ourselves. #BH12PricingMrs Woog</div><div>If you don't ask, then you don't get. Do not be afraid to ask for more money. #BH12PricingMrs Woog</div><div>State to brands your hourly rate and what how you plan to work with them #BH12PricingFiona Purcell</div><div>Make sure your brand matches the brand that you want to work with. @LatinaPRPro #bh12pricingEmmie Johnson</div><div>Sometimes the prestige is zero but the pay is outstanding. -@Cecilyk #bh12pricingEmmie Johnson</div><div>Starting place to determine sponsored post rate: http://bit.ly/wgcrPv #BH12PricingCecily</div><div>Don't go less than $10. Try to stay around $25 for sponsored posts -@Cecilyk #bh12pricingEmmie Johnson</div><div>Challenge with hourly rate is that it doesn't quantify the influence a blogger has that they're giving brands access to #BH12PricingTheRemarkablesGroup</div><div>#bh12pricing #blogher12 Pricing: flat rate for package. Or by the hour. Know what you want to charge per hour. @CecilykSandler & Wald</div><div>You can be flexible with rate of pay if a brand has something extra to offer you #BH12PricingFiona Purcell</div><div>@Cecilyk: figure out hourly rate. Multiply it by # of hours it'll take #bh12pricingEmmie Johnson</div><div>You must have a marketing understanding to harness effective social media strategies #BH12PricingFiona Purcell</div><div>Paid ambassador, freelance writing...there is more than just ads. #bh12pricing #blogher12 Know your niche. "Stay in your lane."Sandler & Wald</div><div>You can be a paid ambassador and have an ongoing relationship with a brand that you associate with #BH12PricingFiona Purcell</div><div>"I look around and see way too many social media gurus....chances are, you don't know what you're doing." -@amybhole #bh12pricingEmmie Johnson</div><div>Be realistic about what you can do, and quantify it. #BH12PricingMrs Woog</div><div>Cecily says “My Blog is not my business. My blog is just my fun place." Wise words. So glad to see you in person! #bh12pricing @CecilykXiomara</div><div>#BH12Pricing Just bc you have a blog, social media accts...doesn't mean you're a social media consultant. Be honest about what you can do.Caitlin Croswell</div><div>#BH12Pricing A starting pt for paid blog posts - $35.Caitlin Croswell</div><div>Know how your going to define your blog and what you want it to do. If its your business then work it like a business #BH12PricingFiona Purcell</div><div>@amybhole says "Know what makes you stand out from the crowd. Own it. Sell it." #BH12pricing #blogher12Jessica Claire Haney</div><div>#BH12Pricing If you want to make your blog a busn, treat it like one. Present it as such. Don't post press releases for free.Caitlin Croswell</div><div>"Would you go to your employer and say I need money to pay my bills?" -@LatinaPRpro #bh12pricingEmmie Johnson</div><div>Know what sets you apart from other bloggers #BH12PricingFiona Purcell</div><div>If you want someone to give you money, you'd better be worth it. Not all bloggers are. #bh12pricing #blogher12 What sets you apart?Sandler & Wald</div><div>If you want to be treated professionally and earn dollars you have to work for it with regular posts and pro conduct #BH12PricingFiona Purcell</div><div>Value yourself: decide what you will do for free. Choose your values. #bh12pricing #blogher12Sandler & Wald</div><div>Know Ad agency term "added value"- share unique expertise or influence w/specific demo group, are u part of network #BH12Pricing #blogher12Jeneba Jalloh Ghatt</div><div>"I don't write for free for anyone and that includes Huffington Post. I have a mortgage, thank you!" - @CecilyK #BH12PricingNicole Moore</div><div>I do email the PR people back and thank them and tell them why I'm not a good fit. -@Cecilyk #bh12pricingEmmie Johnson</div><div>Question doing a free review if there is no value in it for you #BH12PricingFiona Purcell</div><div>#bh12pricing #blogher12 decide what you won't do: @Cecilyk "I don't run press releases...or write for free."Sandler & Wald</div><div>Don't put press releases on your blog because your readers don't care. Really. #bh12pricing @CecilyKCarol Fowler </div><div>Blogs are not traditional media outlets. Many brands are still trying to understand that #bh12pricingMeghann Anderson</div><div>Give added value to brands to help them feel like you go above and beyond and get repeat work #BH12PricingFiona Purcell</div><div>Having an alliance or niche and sharing within this community each others posts adds value for a brand #BH12PricingFiona Purcell</div><div>"Added value is key" Yup! 8 years in the advertising world taught me that. #BH12PricingQuiana </div><div>I love asking brands for numbers too. Ask how many people used your coupon code and save those stats #bh12pricing #knowyourstatsMeghann Anderson</div><div>Marketing dept may pay you, but be able to quantify how many of your readers made a purchase based on your posts. #BH12Pricing #blogher12Jeneba Jalloh Ghatt</div><div>Pay attention to your competition. Look at their stats, ask if they would share. #bh12pricing #blogher12 Am I on that level? Above? Below?Sandler & Wald</div><div>Pay attention to your competition. Brands will look at fellow bloggers and will price accordingly. #Bh12pricingRachée</div><div>If a pr has no budget and you get a trip or experience then your payment is that experience there is no other payment #BH12PricingFiona Purcell</div><div>The product for you to review is the payment. It's different for advertising. -@LatinaPRPro #bh12pricingEmmie Johnson</div><div>Fr Marketing perspective: You have to show you are an influencer. Have examples, screen shots to show numbers, impressions. #bh12pricingSandler & Wald</div><div>Make your audience feel comfortable around you and want to interact with you and trust your voice to keep coming back #BH12PricingFiona Purcell</div><div>How to know as a blogger when to start charging: PR look at giving you trip, sending you to a screening as payment. #BH12Pricing #blogher12Jeneba Jalloh Ghatt</div><div>Show that you are an influencer. #Bh12pricingRachée</div><div>Be a resource to your readers #bh12pricing #BlogHer12Laura Yamin</div><div>Ask questions, ask people for feedback, engage. Have a comment policy that encourages civility and open discourse. #bh12pricing #blogher12Sandler & Wald</div><div>To promote self as influencer, you have to engage your audience bc they are your customers, Don't just push links #BH12Pricing #blogher12Jeneba Jalloh Ghatt</div><div>#BH12Pricing Don't forget your readers when looking up stats. You'll lose your niche if you let numbers drive all you do.Caitlin Croswell</div><div>Good bloggers pay attention to their audience, what their readers want and they will engage with their audience: #BlogHer12 #BH12PricingNikki Parkinson</div><div>Your audience is your customer #bh12pricing #BlogerHer12RosesDaughter</div><div>"Real engagement matters to brands." @latinaprpro #BH12Pricing #BlogHer12 #llblog #LatismMaria Castro</div><div>#bh12pricing and make your media kit design look professional! #designerpetpeeveLindsay Goldner</div><div>Instagram is a great example of real engagement #bh12pricingMeghann Anderson</div><div>Use quantcast to get real stats of your blog #BlogHer12 #BH12PricingFiona Purcell</div><div>You must have a media kit to share with brands. Include audience screen shots and stats and influence #BHBlog2012 #BH12PricingFiona Purcell</div><div>Here's the link for the PicMonkey Media Kit Tutorial: http://bit.ly/NTMIiE #BH12pricing #Blogher12Cecily</div><div>#bh12pricing Have a press kit or media kit! PicMonkey and MomMediakit. Look for @Cecilyk's tweet with link soon!Sandler & Wald</div><div>Save tweets and comments from readers who do something based on your recommendation. Use them in your press/media kit. #bh12pricingMeghann Anderson</div><div>Brands starting to look at first click attribution, so "telescope effect" of blog coverage #BH12PricingTheRemarkablesGroup</div><div>Shout out to long tail theory and first click traffic! #bh12pricing #blogher12Chris Lam</div><div>Stats being small on your blog is not embarassing. You still have an influence #BlogHer12 #BH12PricingFiona Purcell</div><div>Think you can lie about those stats...watch out! You'll be caught! #Bh12pricingRachée</div><div>When pitching to brands & PR, beyond Twitter & FB, know your Alexa, Quantcast, Cred, Klout, Compete numbers. #BH12Pricing #blogher12Jeneba Jalloh Ghatt</div><div>Know your audience and demographics, as well as @Klout score before you call or submit to work with a brand. #BH12PricingApril Sonsona</div><div>Dont go after brands you want to work with. If your readers dont get there either can you #BlogHer12 #BH12PricingFiona Purcell</div><div>Also have an idea of your @klout. Know where you stand. #BlogHer12 #bh12pricingTheodora Blanchfield</div><div>Stats & demographics are important. The more you know about your audience the better you can present yourself to brand. #bh12pricingJennifer</div><div>PR and Marketing might be the same person, use your head and manners, build relationship with everyone #bh12pricingKrista Dulaney</div><div>You need to speak the language ROI or brands are not interested, #BH12PricingMrs Woog</div><div>Earned media is when company ask you to do a review. Paid media is advertisement. #bh12pricingJennifer</div><div>PR is NOT where the money is....it's Marketing! #BH12PricingMonica Barnett</div>
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